Organisers
Bulletin, newsletter or mailout: which to send
Three ways to email people from Stagewerk, what each one is for, and how to choose.
Stagewerk has three ways to email people. They look alike but do different jobs, so pick by what the message is.
The short version
| You want to | Use | Find it |
|---|---|---|
| Give one event's field an official notice that goes on record | A bulletin | The event's "Bulletins" page |
| Send plain text news to people you already know from your events | A newsletter | "Newsletters" in the sidebar |
| Send a designed email with a picture, button or event card, to an event or your whole organisation | A mailout | "Mailouts" in the sidebar |
Bulletins: official notices for one event
A bulletin is numbered, tied to one event, and kept on record. You choose the audience by class, role and entry status. Once published it cannot be edited, only replaced by a later bulletin. Drivers can read bulletins on the public event page if you tick "Show on the public event page", and you can see who has read each one under "Receipts".
Use a bulletin for anything that changes how the event is run: a route change, a start time, a supplementary regulation correction. See Send a bulletin.
Newsletters: plain text to people you know
A newsletter is a subject and plain text. You choose a segment under "Who gets it": "Past entrants", "Rostered officials" or "Committee (organiser staff)". Everyone gets an unsubscribe link, and an address that has unsubscribed is never sent to. After sending you see "Emailed", "Opened (approx.)", "Unsubscribed" and "Skipped".
- Choose "Newsletters" in the sidebar.
- Under "New newsletter", enter a "Subject" and the "Text", choose who gets it, then "Save draft".
- Open the draft. Under "Send", the page tells you how many people it reaches. Choose "Send newsletter" and confirm.
Sending locks the text. Use "Delete draft" to discard one. The Newsletters page says that members and lapsed members are not available there yet, because memberships are not set up for it.
Mailouts: designed email campaigns
A mailout is built from blocks (text, picture, button, event card). You can send to one event's groups (entrants, crews, officials, volunteers, waitlist) or across the whole organisation, including members where you run memberships. You can preview it, send yourself a test, schedule it, and read opens and clicks. Mailouts are an add-on with a monthly allowance of emails. See Send a mailout and Add-ons.
Which one?
- Does it change how an event is run, or does it need a record that it was issued? Send a bulletin.
- Is it a quick plain-text note to people who have entered or helped before, and you do not have the mailouts add-on? Send a newsletter.
- Is it an invitation or news that should look good, or does it go to your members? Send a mailout.
Each person is emailed once per message, and everyone who has unsubscribed from your emails is left out of newsletters and mailouts. A bulletin is an official notice, so unsubscribing does not stop it; only an address that cannot be emailed is skipped, and the page counts those.
People can switch off newsletters and mailouts in their own settings, and cannot switch off the required messages. See Notifications and your calendar feed.